When Lens returns results from other Google products, including Google Search or Shopping, the results rely on the ranking algorithms of those products. Lens’ algorithms aren’t affected by advertisements or other commercial arrangements. Lens always tries to return the most relevant and useful results. In another example, if Lens recognizes a barcode or text in an image (for example, a product name or a book title), Lens may return a Google Search results page for the object. Lens may also rely on available signals, like the product’s user ratings, to return such results. For example, if an image contains a specific product - like jeans or sneakers - Lens may return results providing more information about that product, or shopping results for the product. In other cases, when Lens is confident it understands which object in the picture you’re interested in, Lens will return Search results related to the object.

In this case, Lens might only show the result for a German shepherd, which Lens has judged to be most visually similar. Let’s say that Lens is looking at a dog that it identifies as probably 95% German shepherd and 5% corgi. Lens may sometimes narrow these possibilities to a single result. When analyzing an image, Lens often generates several possible results and ranks the probable relevance of each result. Lens may also use other helpful signals, such as words, language, and other metadata on the image’s host site, to determine ranking and relevance. Lens also uses its understanding of objects in your picture to find other relevant results from the web. Lens compares objects in your picture to other images, and ranks those images based on their similarity and relevance to the objects in the original picture.

Using a photo, your camera or almost any image, Lens helps you discover visually similar images and related content, gathering results from all over the internet.

Google Lens lets you search what you see. Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore locales or menus, discover products, find visually similar images, and take other useful actions.

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